M.A.C. Cosmetics

M.A.C. Cosmetics

Saturday, September 25, 2010

Week 2 - Strategic Planning 3

Disney And M.A.C. Cosmetics Team Up For Villains Collection:
M.A.C. Cosmetics has teamed up with Disney to create a devilish collection inspired by some of the most famous Disney villians. The Venomous Villains collection arrives at M.A.C. stores on September 30th. It highlights favorite animated antagonists. Cruella De Vil from "101 Dalmatians," Maleficent from "Sleeping Beauty," "Snow White’s" Evil Queen and Doctor Facilier from the "Princess and the Frog," are represented in blush, beauty powder, eye shadows, lipstick and nail polish. There are the light and dreamy shades such as “Oh so fair”, a pale pink beauty powder in the Evil Queen’s collection and “Innocence Beware” a taupe shade of lipstick with Cruella de Vil’s mean old mug adorning the packaging. And for the more adventurous, there are plenty of wild and wicked colors to be had. A nail lacquer inspired by Maleficent called “Mean & Green” is a swirl of gun-metal and purple-green that would compliment fall’s gray color palette. And every villainess needs a blood-red lipstick. “Toxic Tale” matches Snow White’s fateful fruit. “I’m sure every woman in the world has a little villain in her somewhere, whether she wants to admit it or not!” says James Gager, senior vice president and creative director of M.A.C. Cosmetics, “It comes out from time to time in all of us. So I don’t think it will be too difficult to relate to at least one of these characters, if not all of them.” The Venomous Villains collection ranges from  $12 to $30. The colors for the 40 item collection, which feature uniquely designed and extremely collectible packaging, were created from Pantone reproductions of original Disney drawings. 

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