M.A.C. Cosmetics

M.A.C. Cosmetics

Thursday, December 9, 2010

Week 14 -Segmenting and Targeting Markets



M.A.C. Cosmetics have a potential market for the buyers offering an affordable prices for all ages, sexes, races, gender and socio-economic groups. Their target market or target audience is the market segment which their product is marketed to globally. M.A.C.’s market targeting is the process in which the intended actual markets are defined, analyzed and evaluated just before the final decision to enter is made. M.A.C. targets its market, which is their strategic approach to creating a marketing mix for a specific, targeted market segment and set of buyers. Therefore, it leads to the company’s success. The beauty of M.A.C.’s target marketing is that it makes their promotion, pricing and distribution of M.A.C.’s products and services easier and more cost-effective. Target marketing provides a focus to all of M.A.C.’s marketing activities. M.A.C. Cosmetics knows who they are targeting to on the basis of demographic information because it is widely available and often related to consumers buying and consuming behavior on bases of age, gender, income, ethnic background and family cycle.

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